There was a time when sustainability was simply called quality. A time to be proud: of professionalism, craftsmanship, lines and materials.
When Yngve Ekström founded Swedese in 1945, quality was the most essential principle. The furniture would not only be beautiful enough to be loved for a lifetime but be able to be inherited from one generation to another.
70 years later we work on exactly the same principle. We call our vision "pioneering easy Living" – a direct continuation of Yngve's chosen path, based on the man himself and the environment around him.
We know, of course, even more today than we did then. Over the years, new insights have broadened our idea of the concept of quality. It now includes, in addition to affirming the quality of human life, protecting nature’s diversity and defending Earth’s various ecosystems.
Call it quality or sustainability, or why not combine them together: sustainable quality. Yngve’s legacy is about creating things that last: for use in the here in now, and in ten years from now, and for your great-grandchildren. This means we are the way forward.